ETHOS

Our ethos at Pocoraro is simple - Embrace the Strange. We stand for a community that loves the thrill of the outdoors, cherishes unique experiences, and isn't afraid to stand out. We design products for you, the eccentric adventurer, who finds home in the rhythm of the sea or the crisp snow beneath your feet.

We prioritise visibility and safety, ensuring our gear doesn't just look good but serves a practical purpose. We know the importance of being seen, whether you're carving down a slope or sailing into the sunset.

Moreover, we firmly believe in the importance of protection. The sun fuels our adventures but can also harm us. That's why our gear offers protection against the harshness of the sun.

At Pocoraro, we believe in exploring the strange, living visibly, and embracing the great outdoors while staying protected. We are all a little Pocoraro!